Package Design
The goal for redesigning IOGO Smoothie’s product packaging is to use materials better suited for the environment while promoting the product with a new look and feel. Instead of using plastics, the updated product packaging bases its materials on cardboard, which is more sustainable. Cardboard uses a high percentage of recycled materials and is repurposed 46% more than plastics.
Packaging
Poster Design
Package Design
The goal for redesigning IOGO Smoothie’s product packaging is to use materials better suited for the environment while promoting the product with a new look and feel. Instead of using plastics, the updated product packaging bases its materials on cardboard, which is more sustainable. Cardboard uses a high percentage of recycled materials and is repurposed 46% more than plastics.
Packaging
Poster Design
The Process
After completing extensive market research about IOGO, its products, and its competitors, the concept sketching stage began. Two concepts were completed to present to the professor and gain feedback.
The Process
After completing extensive market research about IOGO, its products, and its competitors, the concept sketching stage began. Two concepts were completed to present to the professor and gain feedback.
Once the chosen concept was approved, a paper prototype of the dieline was created to ensure practicality and eliminate any dimension or printing issues.
Once the chosen concept was approved, a paper prototype of the dieline was created to ensure practicality and eliminate any dimension or printing issues.
After receiving feedback on the packaging design, the final product was complete!
A promotional poster was designed to promote the new sustainable IOGO Smoothie packaging.
Initial design
Final design
